Solid state drives (SSDs) may
grab most of the headlines these days, but demand for cloud-enabled
products and system storage continues to rise, and hard drives are still
an order of magnitude cheaper than even the cheapest SSDs. Seagate is
pushing the boundaries on magnetic spinning media with a new suite of
10TB hard drives — and it’s relaunching a familiar brand name in the
consumer space while introducing new brands for its
NAS and remote surveillance products. Collectively, these 10TB drives are known as the Guardian Series.
Barracuda’s back in town
For
over a decade, Seagate’s high-end consumer drives were branded as
Barracuda’s. In 2013 the company unofficially retired the name, choosing
instead to refer to its desktop drives as “Desktop HDD.” While the
company wins points for simplicity, “Desktop HDD” isn’t the kind of
branding that gets anyone excited about anything. Seagate is relaunching
the Barracuda — or BarraCuda if you prefer Seagate’s new spelling —
brand name around its 10TB consumer drives.
BarraCuda drives will be
available in two flavors — BarraCuda and BarraCuda Pro. The BarraCuda
base drives are available in a variety of capacities and both the
2.5-inch and 3.5-inch form factors, while BarraCuda Pro drives are
3.5-inch products available in up to 10TB. Seagate is also rebranding
its solid state hybrid hard drives (SSHD) as FireCuda.
The difference between the
BarraCuda and BarraCuda Pro is their workload rate limits (yearly),
warranty period, and sustained transfer rates. The BarraCuda drives can
transfer up to 210MB/s, have a 55TB/year workload limit, and a two-year
warranty. BarraCuda Pro drives, in contrast, offer a 220MB/s sustained
transfer rate, 300TB/year write limit (in 24×7 operation) and five-year
warranty.
Be advised that “Sustained transfer rate” is a suspect
phrase at best. A typical 7200 RPM HDD’s sustained transfer rate will
depend on where data is stored on the drive. Data stored at the outer
edge will transfer more quickly than the innermost tracks, which is why
short-stroking hard drives to isolate and only use the outer tracks used
to be a thing.
Seagate’s literature makes reference to
intelligent cache management software as improving overall BarraCuda
performance, but its conventional BarraCuda / BarraCuda Pro drives don’t
include any NAND flash and their DRAM caches (now up to 256MB on the
10TB drives) have been bumped up to keep pace with rising storage
capacities.
(Fun fact: The first large-cache hard drives was the
Western Digital WD800JB. It was an 80GB HDD with an 8MB cache and
noticeably better performance than its 2MB-equipped
counterpart. Hard drive
manufacturers have obviously developed more efficient cache mechanisms;
the BarraCuda Pro is 125x the WD800JB’s capacity but has just 32x the
cache RAM).
These new 10TB drives don’t appear to use helium, but they aren’t based on
Shingled Magnetic Recording,
either. These drives use conventional perpendicular recording, which
means they won’t take a performance hit when writing data.
Seagate
is also launching new brand names and product families for its other
divisions. Surveillance drives for remote cameras are now sold under the
Skyhawk brand, while its 10TB network attached storage (NAS) drives
will be branded as Ironwolf. The Ironwolf drives contain additional
vibration dampening technology, including remote vibration sensors,
dual-plane balancing, and built-in error recovery control.
Dampening vibration is a
serious consideration for NAS (Network attached storage) devices or
servers. As the video above shows, yelling into a server can kill hard
drive performance.
Massive capacity, massive layoffs
These
new product launches are a significant achievement — 10TB consumer
drives are a significant step above what’s already on the market and
Seagate is confident enough in its product portfolio to roll them out
across all of its products at the same time. These new launches come as
the company is prepping for significant rounds of layoffs and a
reduction in its overall drive manufacturing.
Seagate has
announced two rounds of layoffs in the last six weeks and plans to fire
roughly 8,100 people over the next 12 months, or 14% of its current
global workforce. The company also plans to build fewer hard drives per
quarter, from current targets of 55-60 million down to 35-40 million
drives.
HDD manufacturers have been hit
hard by two trends in the PC market. Like the rest of the PC industry,
they face shrinking unit shipments as consumer and business PC sales
drop and long-hoped for refresh cycles fail to materialize. They’re also
under pressure from SSDs. While most PCs still favor hard drives over
solid state storage, SSDs have carved out a healthy chunk of business
that used to belong to the hard drive manufacturers. Conventional
spinning drives are going nowhere anytime soon, but stiff competition
from solid state storage is going to make life as a magnetic medium
manufacturer increasingly difficult.